Churchill, GIlbert Jr. A. Sales force management / Gilbert A. Churchill Jr., Neil M. Ford, and Orville C. Walker Jr. - Fifth edition. - Massachusetts : McGraw-Hill Book Company, 1997. - xxiii, 813 pages ; 23 centimeter. Includes bibliographical references and index. ISBN: 0256137870 Subjects--Topical Terms: Sales management. Dewey Class. No.: FOR 658.81 C74s 1997