TY - BOOK AU - Churchill, GIlbert Jr. A. AU - Ford, Neil M. AU - Walker, Orville C., Jr. TI - Sales force management / SN - 0256137870 U1 - FOR 658.81 C74s 1997 PY - 1997/// CY - Massachusetts PB - McGraw-Hill Book Company KW - Sales management N1 - Includes bibliographical references and index ER -