McCarthy, E. Jerome <br/><br/>
Basic marketing :  a global-managerial approach / 
E. Jerome McCarthy, Stanley J. Shapiro, and William D. Perreault, Jr. 
 - Seventh edition. 
 - Illinois  :  Richard D. Irwin Inc.,  1994. 
 - xx, 866 pages ;   26 centimeter. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>025612812x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing. 
<br/><br/><label>Dewey Class. No.: </label>FOR 658.8 M13b 1994