TY  - BOOK
AU  - McCarthy, E. Jerome
AU  - Shapiro, Stanley J. 
AU  - Perreault, William D. Jr.
TI  - Basic marketing: a global-managerial approach 
SN  - 025612812x
U1  - FOR 658.8 M13b 1994 
PY  - 1994///
CY  - Illinois
PB  - Richard D. Irwin Inc.
KW  - Marketing.
N1  - Includes index
ER  -