Farris, Paul W. <br/><br/>
Advertising & promotion management :   a manager's guide to theory & practice / 
Paul W. Farris and John A. Quelch. 
 - Florida USA :  Robert E. Krieger Publishing Company,  1987. 
 - x, 301 pages ;   23 centimeter. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0894642383 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising. <br/>Sales promotion. 
<br/><br/><label>Dewey Class. No.: </label>FOR 659.1 F24a 1987