TY  - BOOK
AU  - Farris, Paul W.
AU  - Quelch, John A. 
TI  - Advertising & promotion management : : a manager's guide to theory & practice 
SN  - 0894642383
U1  - FOR 659.1 F24a 1987 
PY  - 1987///
CY  - Florida USA
PB  - Robert E. Krieger Publishing Company
KW  - Advertising.
KW  - Sales promotion.
N1  - Includes bibliographical references and index
ER  -