Boyd, Harper W. <br/><br/>
Marketing research :  text and cases / 
Harper W. Boyd, Ralph Westfall, and Stanley F. Stasch.  
 - Fifth edition.  
 - Illinois :  Richard D. Irwin Inc.,  1981. 
 - xiv, 693 pages ;   23 centimeter. 
<br/><br/> Includes bibliographical references and index.  
<br/><br/><label>ISBN: </label>0256025304 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>FOR 658.83 B69m 1981