TY  - BOOK
AU  - Boyd, Harper W.
AU  - Westfall, Ralph. 
AU  - Stasch, Stanley F. 
TI  - Marketing research: text and cases 
SN  - 0256025304
U1  - FOR 658.83 B69m 1981 
PY  - 1981///
CY  - Illinois
PB  - Richard D. Irwin Inc.
KW  - Marketing research
N1  - Includes bibliographical references and index.
ER  -