TY  - BOOK
AU  - Kliatchko, Jerry G., editor. 
TI  - The First integrated marketing communications effectiveness awards 2005: winning case studies / 
U1  - FIL 658.8 F52 2006 
PY  - 2006///
CY  - Manila
PB  - Cacho Hermanos Inc., 
KW  - Communication in marketing
KW  - Awards
ER  -