TY  - BOOK
AU  - Cowen, Tyler
TI  - Discover your inner economist: use incentives to fall in love, survive your next meeting, and motivate your dentist 
SN  - 9780452289635
U1  - FOR 330.01 C66d 2007 
PY  - 2007///
CY  - New York
PB  - A Plume Book
KW  - Economics
KW  - Psychological aspects
KW  - Incentive (Psychology)
N1  - Includes index.; References: pages 223-234
ER  -