Excellence in advertising :  the IPA guide to best practice / 
Edited by Leslie Butterfield.  
 - Second edition.  
 - Oxford :  Butterworth Heinemann,  1999. 
 - xviii, 304 pages ;   23 centimeter. 
<br/><br/> Includes index.  
<br/><br/>Bibliography: page 295. 
<br/><br/><label>ISBN: </label>0750644796 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising. 
<br/><br/><label>Dewey Class. No.: </label>FOR 659.1 Ex2 1999