TY  - BOOK
AU  - Butterfield, Leslie, editor. 
TI  - Excellence in advertising: the IPA guide to best practice 
SN  - 0750644796
U1  - FOR 659.1 Ex2 1999 
PY  - 1999///
CY  - Oxford
PB  - Butterworth Heinemann
KW  - Advertising.
N1  - Includes index.; Bibliography: page 295
ER  -