Duncan, Tom <br/><br/>
Principles of advertising and IMC /  
Tom Duncan. 
 - Second edition.  
 - Boston :  McGraw-Hill/Irwin,  2005. 
 - xxvii, 774 pages :   colored illustration ;   27 centimeter. 
<br/><br/> Includes bibliographical references and indexes.  
<br/><br/><label>ISBN: </label>0071111182 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising. 
<br/><br/><label>Dewey Class. No.: </label>FOR 659.1 D91a 2005