TY  - BOOK
AU  - Duncan, Tom
TI  - Principles of advertising and IMC / 
SN  - 0071111182
U1  - FOR 659.1 D91a 2005 
PY  - 2005///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Advertising.
N1  - Includes bibliographical references and indexes.
ER  -