Grewal, Dhruv Marketing / Dhruv Grewal and Michael Levy. - 5th edition. - New York : McGraw-Hill Education, 2016. - li, 679 pages : colored illustration ; 28 centimeter. Includes index. ISBN: 9780077729028 Subjects--Topical Terms: Marketing. Dewey Class. No.: FOR 658.8 G86m 2016