Goldstein, Noah J. <br/><br/>
Yes! :  : 50 scientifically proven ways to be persuasive / 
Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini.  
 - New York :  Free Press,   2008. 
 - xii, 258 pages :  illustration ;  21 centimeter. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781416570967 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business comumunication.<br/>Persuasion (Psychology).<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>FOR 658.45 G57y 2008