TY  - BOOK
AU  - Goldstein, Noah J.
AU  - Martin, Steve J.
AU  - Cialdini, Robert B.
TI  - Yes!: : 50 scientifically proven ways to be persuasive 
SN  - 9781416570967
U1  - FOR 658.45 G57y 2008 
PY  - 2008///
CY  - New York
PB  - Free Press, 
KW  - Business comumunication
KW  - Persuasion (Psychology)
KW  - Marketing
N1  - Includes index
ER  -