TY - BOOK AU - Levinson, Jay Conrad. AU - Freshman, Rick. AU - Lublin, Jill. AU - Steisel, Mark. TI - Guerrilla publicity: hundreds of sure-fire tactics to get maximum dollars / SN - 9781598698459 U1 - FOR 659 G93 2008 PY - 2008/// CY - Massachusetts : PB - Adams Business, KW - Publicity. KW - Advertising campaigns. N1 - Includes index. ER -