Kim, W.Chan <br/><br/>
Blue ocean strategy :  how to create uncontested market space and make the competition irrelevant /  
W.Chan Kim, Renee Mauborgne.  
 - Boston :   Harvard Business Review Press,   2015. 
 - viii, 287 pages :   illustration ;   24 centimeter.  
<br/><br/> Includes bibliographical references and index.  
<br/><br/><label>ISBN: </label>9781625274496 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products. <br/>Market segmentation. 
<br/><br/><label>Dewey Class. No.: </label>FOR 658.802 K56b 2015