TY  - BOOK
AU  - Kim, W.Chan
AU  - Mauborgne, Renee. 
TI  - Blue ocean strategy: how to create uncontested market space and make the competition irrelevant / 
SN  - 9781625274496
U1  - FOR 658.802 K56b 2015 
PY  - 2015///
CY  - Boston : 
PB  - Harvard Business Review Press, 
KW  - New products.
KW  - Market segmentation.
N1  - Includes bibliographical references and index.
ER  -