TY  - BOOK
AU  - Brandenburger, Adam M.
AU  - Nalebuff, Barry J. 
TI  - The Right game: use game theory to shape strategy 
SN  - 9781422138465
U1  - FOR 658.40 B14r 2009 
PY  - 2009///
CY  - Massachusetts
PB  - Harvard Business Press
KW  - Strategic planning.
KW  - Game theory
ER  -