| 000 | 00819nam a22002177a 4500 | ||
|---|---|---|---|
| 003 | laup | ||
| 005 | 20220825150343.0 | ||
| 008 | 220825b ph ||||| |||| 00| 0 eng d | ||
| 020 | _a0029170451 | ||
| 040 |
_aLAUP _cLa Union Provincial Library |
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| 082 | _aFOR 658.8343 K14s 1994 | ||
| 100 | _aKapferer, Jean-Noel | ||
| 245 |
_aStrategic brand management : _bnew approaches to creating and evaluating brand equity / _cJean-Noel Kapferer. |
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| 260 |
_aNew York : _bThe Free Press, _c1994. |
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| 300 |
_av, 341 pages ; _c24 centimeter. |
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| 500 | _aIncludes index. | ||
| 504 | _aBibliography: pages 309-319. | ||
| 541 |
_aNational Library of the Philippines _cAllocation _dAugust 22, 2022 |
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| 650 |
_aBrand name products _xManagement. |
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| 942 |
_2ddc _cBOOK _h658.8343 _iK14s _kFOR _m1994 |
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| 999 |
_c11487 _d11487 |
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