000			02758nam a22002057a 4500
003			laup
005			20250426140923.0
008			230829b ph ||||| |||| 00| 0 eng d
040			_aLAUP _cLa Union Provincial Library
082			_aDIS 333.3 M31t 2022
100			_aManalansan, Carlo Ian A.
245			_aThriving amidst pandemic : _bthe state of marketing commercial real estate leasing business / _cCarlo Ian A. Manalansan.
260			_aSaint Louis College, City of San Fernando, La Union : _b[s.n.], _cDecember 2022.
300			_axi, 250 pages : _billustrations ; _c28 centimeter.
504			_aReferences: pages 137-166.
520			_aThis Interpretative Phenomenological Analysis research study assessed the marketing management practices of the commercial real estate leasing owners/managers in the Province of Ilocos Sur amidst the COVID-19 pandemic. Interview questions were centered on the concepts of marketing management practices, challenges and/or problems encountered and industry development. The thematic analysis of the interviews resulted in four main themes: Implementing Ps of marketing, analyzing internal factors and external factors, receiving government support, and product management and provision on government support. The theme on implementing Ps of marketing embodies the following sub-themes: product, price, place and promotion. The theme on analyzing internal factors and external factors includes the different challenges or problems met by the commercial real estate leasing businesses which affect its operations. On the theme of receiving government support, it includes the support given by the government and other agencies. The theme product management and provision on government support comprises the measures employed by commercial real estate lessors in avoiding the challenges brought about by the COVID-19 pandemic, and sub-themes on the different needs of the commercial real estate leasing industry for government initiative. The functional relationship of these themes and sub-themes is demonstrated in the Thematic Model on Recovery and Growth of Commercial Real Estate Leasing Businesses, geared towards the recovery and growth through improved performance of commercial real estate leasing businesses in Ilocos Sur. In order to survive the challenges, the commercial real estate lessors focused on their product offerings and brand development amidst the challenges brought about by the pandemic. Commercial real estate lessors should consider adopting the recommended model on recovery and growth of commercial real estate leasing businesses.
541			_aCHED-La Union _cDonation _dAugust 9, 2023
650			_aReal estate.
942			_2ddc _cDIS _h333.3 _iM31t _kDIS _m2022
999			_c12798 _d12798