| 000 | 00784nam a22002297a 4500 | ||
|---|---|---|---|
| 001 | 26777537 | ||
| 003 | laup | ||
| 005 | 20220909152332.0 | ||
| 008 | 160211t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0071111182 | ||
| 040 |
_aLAUP _cLa Union Provincial Library |
||
| 082 | _aFOR 659.1 D91a 2005 | ||
| 100 | _aDuncan, Tom | ||
| 245 |
_aPrinciples of advertising and IMC / _cTom Duncan. |
||
| 250 | _aSecond edition. | ||
| 260 |
_aBoston : _bMcGraw-Hill/Irwin, _c2005. |
||
| 300 |
_axxvii, 774 pages : _c27 centimeter. _bcolored illustration ; |
||
| 500 | _aIncludes bibliographical references and indexes. | ||
| 541 |
_aDe La Salle University _cDonation _dJanuary 28, 2016 |
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| 650 | _aAdvertising. | ||
| 942 |
_cBOOK _2ddc _h659.1 _iD91a _kFOR _m2005 |
||
| 999 |
_c5252 _d5252 |
||