000 00837nam a22002537a 4500
001 01419847
003 laup
005 20210204131559.0
008 190529t xxu||||| |||| 00| 0 eng d
020 _a9781625274496
040 _aLAUP
082 _aFOR 658.802 K56b 2015
099 _c11273
_d11272
100 _aKim, W.Chan
245 _aBlue ocean strategy :
_bhow to create uncontested market space and make the competition irrelevant /
_cW.Chan Kim, Renee Mauborgne.
260 _aBoston :
_bHarvard Business Review Press,
_c2015.
300 _aviii, 287 pages :
_billustration ;
_c24 centimeter.
500 _aIncludes bibliographical references and index.
541 _aNLP
_cAllocation
_dMay 27, 2019
650 _aNew products.
650 _aMarket segmentation.
700 _aMauborgne, Renee.
942 _cBOOK
999 _c7555
_d7555