000 | 00837nam a22002537a 4500 | ||
---|---|---|---|
001 | 01419847 | ||
003 | laup | ||
005 | 20210204131559.0 | ||
008 | 190529t xxu||||| |||| 00| 0 eng d | ||
020 | _a9781625274496 | ||
040 | _aLAUP | ||
082 | _aFOR 658.802 K56b 2015 | ||
099 |
_c11273 _d11272 |
||
100 | _aKim, W.Chan | ||
245 |
_aBlue ocean strategy : _bhow to create uncontested market space and make the competition irrelevant / _cW.Chan Kim, Renee Mauborgne. |
||
260 |
_aBoston : _bHarvard Business Review Press, _c2015. |
||
300 |
_aviii, 287 pages : _billustration ; _c24 centimeter. |
||
500 | _aIncludes bibliographical references and index. | ||
541 |
_aNLP _cAllocation _dMay 27, 2019 |
||
650 | _aNew products. | ||
650 | _aMarket segmentation. | ||
700 | _aMauborgne, Renee. | ||
942 | _cBOOK | ||
999 |
_c7555 _d7555 |