Kapferer, Jean-Noel
Strategic brand management : new approaches to creating and evaluating brand equity / Jean-Noel Kapferer. - New York : The Free Press, 1994. - v, 341 pages ; 24 centimeter.
Includes index.
Bibliography: pages 309-319.
0029170451
Brand name products--Management.
FOR 658.8343 K14s 1994
Strategic brand management : new approaches to creating and evaluating brand equity / Jean-Noel Kapferer. - New York : The Free Press, 1994. - v, 341 pages ; 24 centimeter.
Includes index.
Bibliography: pages 309-319.
0029170451
Brand name products--Management.
FOR 658.8343 K14s 1994