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Strategic brand management : (Record no. 11487)

000 -LEADER
fixed length control field 00819nam a22002177a 4500
003 - CONTROL NUMBER IDENTIFIER
control field laup
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220825150343.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220825b ph ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0029170451
040 ## - CATALOGING SOURCE
Original cataloging agency LAUP
Transcribing agency La Union Provincial Library
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number FOR 658.8343 K14s 1994
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kapferer, Jean-Noel
245 ## - TITLE STATEMENT
Title Strategic brand management :
Remainder of title new approaches to creating and evaluating brand equity /
Statement of responsibility, etc. Jean-Noel Kapferer.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. The Free Press,
Date of publication, distribution, etc. 1994.
300 ## - PHYSICAL DESCRIPTION
Extent v, 341 pages ;
Dimensions 24 centimeter.
500 ## - GENERAL NOTE
General note Includes index.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Bibliography: pages 309-319.
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE
Source of acquisition National Library of the Philippines
Method of acquisition Allocation
Date of acquisition August 22, 2022
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Management.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Classification part 658.8343
Item part K14s
Call number prefix FOR
Call number suffix 1994
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          Foreign La Union Provincial Library La Union Provincial Library Foreign Section 08/22/2022 National Library of the Philippines   FOR 658.8343 K14s 1994 010141laup 08/25/2022 08/25/2022 Books