Malhotra, Naresh K.
Marketing research : an applied orientation / Naresh K. Malhotra. - New Jersey: Prentice Hall, Inc., 1996. - xxxiii, 890 pages : illustration ; 26 centimeter.
0131257331
Marketing research.
Marketing research --Methodology.
FOR 658.83 M29m 1996
Marketing research : an applied orientation / Naresh K. Malhotra. - New Jersey: Prentice Hall, Inc., 1996. - xxxiii, 890 pages : illustration ; 26 centimeter.
0131257331
Marketing research.
Marketing research --Methodology.
FOR 658.83 M29m 1996