000 -LEADER |
fixed length control field |
00758nam a22002057a 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
laup |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20240701160154.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
240701b ph ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0131257331 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
LAUP |
Transcribing agency |
La Union Provincial Library |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
FOR 658.83 M29m 1996 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Malhotra, Naresh K. |
245 ## - TITLE STATEMENT |
Title |
Marketing research : |
Remainder of title |
an applied orientation / |
Statement of responsibility, etc. |
Naresh K. Malhotra. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New Jersey: |
Name of publisher, distributor, etc. |
Prentice Hall, Inc., |
Date of publication, distribution, etc. |
1996. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xxxiii, 890 pages : |
Other physical details |
illustration ; |
Dimensions |
26 centimeter. |
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
Source of acquisition |
Colegio de San Juan de Letran Calamba |
Method of acquisition |
Donation |
Date of acquisition |
May 17, 2024 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing research. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing research |
Form subdivision |
Methodology. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |
Classification part |
658.83 |
Item part |
M29m |
Call number prefix |
FOR |
Call number suffix |
1996 |