Storbacka, Kaj
Customer relationship management : creating competitive advantage through win-win relationship strategies / Kaj Storbacka, Jarmo R. Lehtinen. - Singapore : McGraw-Hill Book Co., 2001. - ix, 160 pages : 23 centimeters.
0071188614
Customer relations.
Marketing.--management
FOR 658.812 St6c 2001
Customer relationship management : creating competitive advantage through win-win relationship strategies / Kaj Storbacka, Jarmo R. Lehtinen. - Singapore : McGraw-Hill Book Co., 2001. - ix, 160 pages : 23 centimeters.
0071188614
Customer relations.
Marketing.--management
FOR 658.812 St6c 2001