McCarthy, E. Jerome
Essentials of marketing : a global - managerial approach / E. Jerome McCarthy, William D. Perreault. - Sixth edition. - Burr Ridge : Irwin, 1994. - 542 pages : 25 centimeters. - Irwin series in marketing. .
0256127468
Marketing.
FOR 658.8 M12e 1994
Essentials of marketing : a global - managerial approach / E. Jerome McCarthy, William D. Perreault. - Sixth edition. - Burr Ridge : Irwin, 1994. - 542 pages : 25 centimeters. - Irwin series in marketing. .
0256127468
Marketing.
FOR 658.8 M12e 1994