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Essentials of marketing : (Record no. 14207)

000 -LEADER
fixed length control field 00807nam a22002297a 4500
003 - CONTROL NUMBER IDENTIFIER
control field laup
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240724130747.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240724b ph ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256127468
040 ## - CATALOGING SOURCE
Original cataloging agency LAUP
Transcribing agency La Union Provincial Library
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number FOR 658.8 M12e 1994
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
245 ## - TITLE STATEMENT
Title Essentials of marketing :
Remainder of title a global - managerial approach /
Statement of responsibility, etc. E. Jerome McCarthy, William D. Perreault.
250 ## - EDITION STATEMENT
Edition statement Sixth edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Burr Ridge :
Name of publisher, distributor, etc. Irwin,
Date of publication, distribution, etc. 1994.
300 ## - PHYSICAL DESCRIPTION
Extent 542 pages :
Dimensions 25 centimeters.
490 ## - SERIES STATEMENT
Series statement Irwin series in marketing.
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE
Source of acquisition Colegio de San Juan de Letran Calamba
Method of acquisition Donation
Date of acquisition May 17, 2024
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Perreault, William D.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Classification part 658.8
Item part M12e
Call number prefix FOR
Call number suffix 1994
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          Filipiniana La Union Provincial Library La Union Provincial Library Foreign Section 05/17/2024 Colegio de San Juan de Letran Calamba   FOR 658.8 M12e 1994 011780laup 07/24/2024 07/24/2024 Books