McDonald, Malcolm
Marketing by matrix : 100 practical ways to improve your strategic and tactical marketing / Malcolm McDonald, John W. Leppard. - Lincolnwood : NTC Business Books, 1992. - 166 pages : 23 centimeters.
0844234559
Market segmentation.
Strategic plan.
FOR 658.802 M14m 1992
Marketing by matrix : 100 practical ways to improve your strategic and tactical marketing / Malcolm McDonald, John W. Leppard. - Lincolnwood : NTC Business Books, 1992. - 166 pages : 23 centimeters.
0844234559
Market segmentation.
Strategic plan.
FOR 658.802 M14m 1992