La Union Provincial Library

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Marketing by matrix : (Record no. 14216)

000 -LEADER
fixed length control field 00812nam a22002177a 4500
003 - CONTROL NUMBER IDENTIFIER
control field laup
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240724135353.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240724b ph ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0844234559
040 ## - CATALOGING SOURCE
Original cataloging agency LAUP
Transcribing agency La Union Provincial Library
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number FOR 658.802 M14m 1992
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name McDonald, Malcolm
245 ## - TITLE STATEMENT
Title Marketing by matrix :
Remainder of title 100 practical ways to improve your strategic and tactical marketing /
Statement of responsibility, etc. Malcolm McDonald, John W. Leppard.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Lincolnwood :
Name of publisher, distributor, etc. NTC Business Books,
Date of publication, distribution, etc. 1992.
300 ## - PHYSICAL DESCRIPTION
Extent 166 pages :
Dimensions 23 centimeters.
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE
Source of acquisition Colegio de San Juan de Letran Calamba
Method of acquisition Donation
Date of acquisition May 17, 2024
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Market segmentation.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic plan.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Leppard, John W.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Classification part 658.802
Item part M14m
Call number prefix FOR
Call number suffix 1992
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
          Foreign La Union Provincial Library La Union Provincial Library Foreign Section 05/17/2024 Colegio de San Juan de Letran Calamba   FOR 658.802 M14m 1992 011788laup 07/24/2024 07/24/2024 Books