McCarthy, E. Jerome
Basic marketing : a managerial approach / E. Jerome McCarthy. - Fifth edition. - Illinois : Richard D. Irwin Inc., 1975. - xvi, 694 pages ; 24 centimeter.
Includes index.
0256015678
Marketing.
FOR 658.8 M12b 1975
Basic marketing : a managerial approach / E. Jerome McCarthy. - Fifth edition. - Illinois : Richard D. Irwin Inc., 1975. - xvi, 694 pages ; 24 centimeter.
Includes index.
0256015678
Marketing.
FOR 658.8 M12b 1975