Churchill, GIlbert Jr. A.

Sales force management / Gilbert A. Churchill Jr., Neil M. Ford, and Orville C. Walker Jr. - Fifth edition. - Massachusetts : McGraw-Hill Book Company, 1997. - xxiii, 813 pages ; 23 centimeter.

Includes bibliographical references and index.

0256137870


Sales management.

FOR 658.81 C74s 1997