McCarthy, E. Jerome
Basic marketing : a global-managerial approach / E. Jerome McCarthy, Stanley J. Shapiro, and William D. Perreault, Jr. - Seventh edition. - Illinois : Richard D. Irwin Inc., 1994. - xx, 866 pages ; 26 centimeter.
Includes index.
025612812x
Marketing.
FOR 658.8 M13b 1994
Basic marketing : a global-managerial approach / E. Jerome McCarthy, Stanley J. Shapiro, and William D. Perreault, Jr. - Seventh edition. - Illinois : Richard D. Irwin Inc., 1994. - xx, 866 pages ; 26 centimeter.
Includes index.
025612812x
Marketing.
FOR 658.8 M13b 1994