000 -LEADER |
fixed length control field |
00820nam a22002417a 4500 |
001 - CONTROL NUMBER |
control field |
21553613 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
laup |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20220906163506.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
140214t xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
025612812x |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
LAUP |
Transcribing agency |
La Union Provincial Library |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
FOR 658.8 M13b 1994 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Edition |
|
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
McCarthy, E. Jerome |
245 ## - TITLE STATEMENT |
Title |
Basic marketing : |
Remainder of title |
a global-managerial approach / |
Statement of responsibility, etc. |
E. Jerome McCarthy, Stanley J. Shapiro, and William D. Perreault, Jr. |
250 ## - EDITION STATEMENT |
Edition statement |
Seventh edition. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Illinois : |
Name of publisher, distributor, etc. |
Richard D. Irwin Inc., |
Date of publication, distribution, etc. |
1994. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xx, 866 pages ; |
Dimensions |
26 centimeter. |
500 ## - GENERAL NOTE |
General note |
Includes index. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing. |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Shapiro, Stanley J. |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Perreault, William D. Jr. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Books |
Source of classification or shelving scheme |
|
Classification part |
658.8 |
Item part |
M13b |
Call number prefix |
FOR |
Call number suffix |
1994 |