Farris, Paul W.
Advertising & promotion management : a manager's guide to theory & practice / Paul W. Farris and John A. Quelch. - Florida USA : Robert E. Krieger Publishing Company, 1987. - x, 301 pages ; 23 centimeter.
Includes bibliographical references and index.
0894642383
Advertising.
Sales promotion.
FOR 659.1 F24a 1987
Advertising & promotion management : a manager's guide to theory & practice / Paul W. Farris and John A. Quelch. - Florida USA : Robert E. Krieger Publishing Company, 1987. - x, 301 pages ; 23 centimeter.
Includes bibliographical references and index.
0894642383
Advertising.
Sales promotion.
FOR 659.1 F24a 1987