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Advertising & promotion management : (Record no. 1775)

000 -LEADER
fixed length control field 00878nam a22002417a 4500
001 - CONTROL NUMBER
control field 82969173
003 - CONTROL NUMBER IDENTIFIER
control field laup
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220909152608.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0894642383
040 ## - CATALOGING SOURCE
Original cataloging agency LAUP
Transcribing agency La Union Provincial Library
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number FOR 659.1 F24a 1987
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Farris, Paul W.
245 ## - TITLE STATEMENT
Title Advertising & promotion management :
Remainder of title a manager's guide to theory & practice /
Statement of responsibility, etc. Paul W. Farris and John A. Quelch.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Florida USA :
Name of publisher, distributor, etc. Robert E. Krieger Publishing Company,
Date of publication, distribution, etc. 1987.
300 ## - PHYSICAL DESCRIPTION
Extent x, 301 pages ;
Dimensions 23 centimeter.
500 ## - GENERAL NOTE
General note Includes bibliographical references and index.
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE
Source of acquisition Indialantic Rotary Club
Method of acquisition Donation
Date of acquisition March 2, 1998
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Quelch, John A.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme
Classification part 659.1
Item part F24a
Call number prefix FOR
Call number suffix 1987
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Price effective from Koha item type
          Foreign La Union Provincial Library La Union Provincial Library Foreign Section 03/02/2021 Indialantic Rotary Club FOR 659.1 F24a 1987 001837laup 08/18/2021 02/04/2021 Books