Duncan, Tom
Principles of advertising and IMC / Tom Duncan. - Second edition. - Boston : McGraw-Hill/Irwin, 2005. - xxvii, 774 pages : colored illustration ; 27 centimeter.
Includes bibliographical references and indexes.
0071111182
Advertising.
FOR 659.1 D91a 2005
Principles of advertising and IMC / Tom Duncan. - Second edition. - Boston : McGraw-Hill/Irwin, 2005. - xxvii, 774 pages : colored illustration ; 27 centimeter.
Includes bibliographical references and indexes.
0071111182
Advertising.
FOR 659.1 D91a 2005