La Union Provincial Library

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Principles of advertising and IMC / (Record no. 5252)

000 -LEADER
fixed length control field 00784nam a22002297a 4500
001 - CONTROL NUMBER
control field 26777537
003 - CONTROL NUMBER IDENTIFIER
control field laup
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220909152332.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160211t xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071111182
040 ## - CATALOGING SOURCE
Original cataloging agency LAUP
Transcribing agency La Union Provincial Library
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number FOR 659.1 D91a 2005
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Duncan, Tom
245 ## - TITLE STATEMENT
Title Principles of advertising and IMC /
Statement of responsibility, etc. Tom Duncan.
250 ## - EDITION STATEMENT
Edition statement Second edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. McGraw-Hill/Irwin,
Date of publication, distribution, etc. 2005.
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 774 pages :
Dimensions 27 centimeter.
Other physical details colored illustration ;
500 ## - GENERAL NOTE
General note Includes bibliographical references and indexes.
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE
Source of acquisition De La Salle University
Method of acquisition Donation
Date of acquisition January 28, 2016
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme
Classification part 659.1
Item part D91a
Call number prefix FOR
Call number suffix 2005
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Price effective from Koha item type
          Foreign La Union Provincial Library La Union Provincial Library Foreign Section 01/28/2016 De La Salle University FOR 659.1 D91a 2005 006400laup 08/18/2021 02/04/2021 Books