Goldstein, Noah J.

Yes! : : 50 scientifically proven ways to be persuasive / Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini. - New York : Free Press, 2008. - xii, 258 pages : illustration ; 21 centimeter.

Includes index.

9781416570967


Business comumunication.
Persuasion (Psychology).
Marketing.

FOR 658.45 G57y 2008