Marketing research : text and cases / Harper W. Boyd, Ralph Westfall, and Stanley F. Stasch.
Material type:
TextPublisher: Illinois : Richard D. Irwin Inc., 1981Edition: Fifth editionDescription: xiv, 693 pages ; 23 centimeterISBN: 0256025304Subject(s): Marketing researchDDC classification: FOR 658.83 B69m 1981
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La Union Provincial Library Foreign Section | Foreign | FOR 658.83 B69m 1981 (Browse shelf) | Available | 001842laup |
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| FOR 658.814 P75w 1994 Wave three : the new era in network marketing / | FOR 658.82 D34c 2007 Color folders in the mind : a branding story / | FOR 658.827 R54l 2007 Love marks : the future beyond brands / | FOR 658.83 B69m 1981 Marketing research : text and cases / | FOR 658.83 M29m 1996 Marketing research : an applied orientation / | FOR 658.834 M24c 1998 Customer visits : building a better market focus / | FOR 658.8343 K14s 1994 Strategic brand management : new approaches to creating and evaluating brand equity / |
Includes bibliographical references and index.
The Asia Foundation Donation March 16, 2018
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