Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W.Chan Kim, Renee Mauborgne.
Material type:
TextPublisher: Boston : Harvard Business Review Press, 2015Description: viii, 287 pages : illustration ; 24 centimeterISBN: 9781625274496Subject(s): New products | Market segmentationDDC classification: FOR 658.802 K56b 2015
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La Union Provincial Library Foreign Section | Foreign | FOR 658.802 K56b 2015 (Browse shelf) | Available | 007843laup |
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| FOR 658.8 Su2i 2006 Instant referrals / | FOR 658.8 Um1s 1997 Synchronous management : profit-based manufacturing for the 21st century / | FOR 658.802 H33 2013 HBR's 10 must reads : on strategic marketing. | FOR 658.802 K56b 2015 Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / | FOR 658.802 M14m 1992 Marketing by matrix : 100 practical ways to improve your strategic and tactical marketing / | FOR 658.8025 P24i 1992 Identifying the right markets / | FOR 658.803 St1c 1995 Careers in marketing / |
Includes bibliographical references and index.
National Library of the Philippines Allocation May 27, 2019
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