Lamb, Charles W.
Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel. - Australia : South-Western Cengage Learning, 2009. - xxix, 546 pages : colored, illustrations ; 28 centimeter.
Includes index. Glossary: pages 506-516.
9780324656206
Marketing.
FOR 658.8 L16e 2009
Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel. - Australia : South-Western Cengage Learning, 2009. - xxix, 546 pages : colored, illustrations ; 28 centimeter.
Includes index. Glossary: pages 506-516.
9780324656206
Marketing.
FOR 658.8 L16e 2009