Strategic brand management : new approaches to creating and evaluating brand equity / Jean-Noel Kapferer.
Material type:
TextPublisher: New York : The Free Press, 1994Description: v, 341 pages ; 24 centimeterISBN: 0029170451Subject(s): Brand name products -- ManagementDDC classification: FOR 658.8343 K14s 1994
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La Union Provincial Library Foreign Section | Foreign | FOR 658.8343 K14s 1994 (Browse shelf) | Available | 010141laup |
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| FOR 658.83 B69m 1981 Marketing research : text and cases / | FOR 658.83 M29m 1996 Marketing research : an applied orientation / | FOR 658.834 M24c 1998 Customer visits : building a better market focus / | FOR 658.8343 K14s 1994 Strategic brand management : new approaches to creating and evaluating brand equity / | FOR 658.84 K58h 2000 The New professionals : the rise of network marketing as the next major profession / | FOR 658.84 R39s 1992 Selling by phone : how to reach and sell customers in the nineties / | FOR 658.848 C28i 1999 International marketing / |
Includes index.
Bibliography: pages 309-319.
National Library of the Philippines Allocation August 22, 2022
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