Advertising & promotion management : a manager's guide to theory & practice / Paul W. Farris and John A. Quelch.
Material type:
TextPublisher: Florida USA : Robert E. Krieger Publishing Company, 1987Description: x, 301 pages ; 23 centimeterISBN: 0894642383Subject(s): Advertising | Sales promotionDDC classification: FOR 659.1 F24a 1987
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La Union Provincial Library Foreign Section | Foreign | FOR 659.1 F24a 1987 (Browse shelf) | Available | 001837laup |
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| FOR 659.1 D84d 1996 Disruption: overturning conventions and shaking up the marketplace/ | FOR 659.1 D91a 2005 Principles of advertising and IMC / | FOR 659.1 Ex2 1999 Excellence in advertising : the IPA guide to best practice / | FOR 659.1 F24a 1987 Advertising & promotion management : a manager's guide to theory & practice / | FOR 659.1 Se42a 1976 Advertising : pure and simple / | FOR 659.1 Su3i 2006 Instant advertising / | FOR 659.13 B19g 2005 Grapevine : the new art of word-of-mouth marketing / |
Includes bibliographical references and index.
Indialantic Rotary Club Donation March 2, 1998
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