Principles of advertising and IMC / Tom Duncan.
Material type:
TextPublisher: Boston : McGraw-Hill/Irwin, 2005Edition: Second editionDescription: xxvii, 774 pages : 27 centimeter. colored illustrationISBN: 0071111182Subject(s): AdvertisingDDC classification: FOR 659.1 D91a 2005
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
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La Union Provincial Library Foreign Section | Foreign | FOR 659.1 D91a 2005 (Browse shelf) | Available | 006400laup |
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| FOR 659 G93 2008 Guerrilla publicity : hundreds of sure-fire tactics to get maximum dollars / | FOR 659.1 B95a 1990 Advertising copywriting / | FOR 659.1 D84d 1996 Disruption: overturning conventions and shaking up the marketplace/ | FOR 659.1 D91a 2005 Principles of advertising and IMC / | FOR 659.1 Ex2 1999 Excellence in advertising : the IPA guide to best practice / | FOR 659.1 F24a 1987 Advertising & promotion management : a manager's guide to theory & practice / | FOR 659.1 Se42a 1976 Advertising : pure and simple / |
Includes bibliographical references and indexes.
De La Salle University Donation January 28, 2016
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