Principles of advertising and IMC / Tom Duncan.

By: Duncan, TomMaterial type: TextTextPublisher: Boston : McGraw-Hill/Irwin, 2005Edition: Second editionDescription: xxvii, 774 pages : 27 centimeter. colored illustrationISBN: 0071111182Subject(s): AdvertisingDDC classification: FOR 659.1 D91a 2005
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Item type Current location Collection Call number Status Date due Barcode
Books Books La Union Provincial Library
Foreign Section
Foreign FOR 659.1 D91a 2005 (Browse shelf) Available 006400laup

Includes bibliographical references and indexes.

De La Salle University Donation January 28, 2016

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